Case Study

Global haircare and beauty brand Moroccanoil sells luxury hair products distributed in hundreds of salons around the globe. The company’s beloved products, based on Morocco’s all-natural moisture infusing Argan oil, are loved by the likes of celebrity actresses Hilary Swank, Eva Mendez, Jennifer Lopez, and more.

“We see a strong connection between our market growth and technologies we
have at Moroccanoil. The flexibility of goods enables us to open new logistics
locations and make sales in new digital channels in a very short time. For every
complexity we faced in our market, there was a solution within Goods platform.
We are really excited about the inventory forecasting model that helps us

reduce our inventory levels.”

Shahar Pelach | COO
Industry: Luxury beauty
Customer since January 2020