The B2B2C (business-to-business-to-consumer) market is experiencing rapid growth. Expected to reach $1.7 trillion by 2025, this innovative approach connects businesses with a wider audience through multiple sales channels. It is a remarkable opportunity for small to medium businesses to grow with the market. This $1.7 trillion growth is outpacing traditional B2B sales by 25%. Furthermore, the market boasts a compound annual growth rate (CAGR) of 14.6%, indicating a sustained upward trajectory.

Buyer Behavior and Preferences

The way B2B buyers interact with businesses is undergoing a significant shift. 70% now leverage online channels to research products and services. Moreover, 60% of B2B buyers prioritize companies with robust e-commerce capabilities, demonstrating a clear preference for convenient and digital purchasing experiences.

Importance of Customer Experience

In today’s competitive landscape, customer experience reigns supreme. A significant 50% of B2B buyers are willing to pay more for a superior customer experience. Additionally, 76% recognize the power of big data analytics and AI/ML in driving personalization efforts.

Conclusion

The B2B2C market represents a transformative shift in how businesses reach and engage with customers. Understanding the key drivers and buyer preferences is crucial for businesses to capitalize on this lucrative opportunity.

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Source: https://www.trantorinc.com/blog/b2b2c-model-ecommerce/